All about History of Lexus

At the same time as Lexus was created, its Japanese rivals Nissan and Honda created their high-end brands, Infiniti and Acura. Because the Japanese government and US trade officials had agreed to voluntary export limitations that limited sales of ordinary automobiles in the 1980s, Japanese automakers transported their more expensive models to the US. This resulted in the development of luxury brands.

Toyota’s CEO, Eiji Toyoda, challenged the firm to build the best car in the world in 1983. The Lexus LS 400 was developed as part of the “Flagship One” programme. Lexus originally entered the American market in 1989 with the Lexus LS, code-named F1 (Flagship 1). The Lexus LS was the result of more than 400 prototypes, 24 technical teams, 60 designers, and Toyota chairman Elli Toyota’s long-term ambition of building “the world’s best car.” Elli Toyota went to tremendous pains to create this world-class automobile that could “take on” the Germans.

The SC 400 was Lexus’ first sports car, released in 1991. It used the same engine and drivetrain as the LS 400. Then came the ES 300, which replaced the ES 250 and quickly became the company’s best-selling vehicle. In 1991, Lexus was the best-selling imported luxury automobile in the United States, and by 1992, it had upped its prices in line with other high-end American models. This meant that the LS 400’s starting price increased by 18%.

2003 was possibly the most significant year in history. At the Lexus Development Centre in Japan, a new design principle known as L-finesse was launched. It’s also the first year that Lexus vehicles are manufactured outside of Japan, at our factory in Cambridge, Ontario.

2005 was a watershed moment for Lexus. The business created the RX400h, the first mass-produced luxury hybrid SUV. It also broke free from its parent business, Toyota, and expanded into its own nation as well as other markets like as China and South America for the first time. South East Asia, the United Kingdom, and Australasia saw the greatest increases in sales.

Lexus isn’t afraid to take risks, so in 2007, it announced a new performance division called F-mark. It had Mercedes-Benz’s AMG and BMW’s M divisions in its sights. The Lexus IS-F sedan was the first Lexus to have the F nameplate, which honors the Fuji Speedway and stands for Flagship. 

The IS-F was made to compete with the BMW M3, Audi RS4, and Mercedes-Benz C63 AMG. It had a 5.0-liter V8 engine that put out 416bhp. But even though it had a groundbreaking eight-speed automatic drive and could go from 0 to 62 mph in 4.8 seconds, the IS-F couldn’t beat its better German competitors. 

The year 2011 will go down in Lexus annals as a watershed moment. After a global slump, the Great East Japan Earthquake and Tsunami caused problems never seen before. With the unwavering support of our partners, suppliers, and Dealers, and the commitment of Guests like you, Lexus came back to the market with a new vision and vigor, starting with the launch of the 2nd generation G.S., a striking example of a unique blend of style, luxury, and performance.

In 2016, Lexus’ new flagship vehicle was the LC 500, a V8 with 467 power. The V6 hybrid LC 500h arrived later.

Lexus has announced that it will offer the Alphard in limousine guise as the Lexus LM. This event will occur in 2019. Lexus also announced in 2019 that their first electric vehicle would be released in 2020. In addition, they stated that they would begin conducting business in Mexico in 2021.